For many years, Amazon has been one of the most attractive companies for product manager applicants. There are many reasons for this ranging from competitive pay (with an average salary of $172k/year) to a continual expansion into new industries.
For example, Amazon is more than a leading online retailer. The company has expanded into delivery service, groceries, video streaming, music, and more. This makes for plenty of opportunities for product managers.
Before you decide to apply for a PM job at Amazon, it’s essential to understand what they’re looking for in candidates:
- Leadership skills
- Creative thinking
- Communication skills
- The ability to “own” your products
Amazon Leadership Principles
Understanding Amazon’s Leadership Principles is critical to preparing for a PM interview with the company. Interviewers and hiring managers at Amazon take these principles into consideration. This holds true with every job, not just product management.
Every (or almost every) interview question that you answer should be rooted in one or more of Amazon’s 16 Leadership Principles:
- Customer Obsession
- Invent and Simplify
- Are Right, A Lot
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Earn Trust
- Dive Deep
- Have Backbone; Disagree and Commit
- Deliver Results
- Strive to be Earth’s Best Employer
- Success and Scale Bring Broad Responsibility
Take for example the question “Can you tell me about a time when you influenced engineering to build a particular feature?”
You can tie this into several leadership principles, such as customer obsession, earn trust, invent and simplify, and think big. As you answer the question with these principles in mind, it shows the interviewer that your approach aligns with their approach.
If all that sounds good to you — and you understand Amazon’s 16 Leadership Principles — keep reading. We’re going to share 100+ of the most common Amazon PM interview questions broken down by category, along with a sampling of how to associate your answer with one or more of the 16 principles.
While Amazon PM interviews can take many twists and turns, they focus heavily on behavioral questions. This is where you’ll want to spend the majority of your preparation time.
Amazon Behavioral PM Interview Questions
1. In layman terms, can you describe your day-to-day activities as a product manager?
2. Can you tell me about a time when you used data to influence/persuade people? (Principle: Earn trust)
3. Why should Amazon not hire you?
4. As a PM, who is your most favorite team to work with and why?
5. Can you tell me about a time when you influenced engineering to build a particular feature? (Principle: Earn trust, customer obsession, invent and simplify, think big)
6. Can you tell me about a time when you had a conflict with a colleague? How did you solve your disagreement? (Principle: Have backbone; disagree and commit)
7. How do you prioritize job responsibilities? (Principle: Deliver results)
8. Can you tell me a time that you were halfway to meeting your goal but had to pivot because you found the goal might not be right? (Principle: Deliver results)
9. How do you motivate a product team? (Principle: Earn trust)
10. Can you tell me about a time when you were forced to change the way you work? (Principle: Have backbone; disagree and commit)
11. Can you share an example of a mission or goal you didn’t think was achievable? What was it and how did you help your team try to achieve it? Was it a success?
12. Can you share an example of a mission or goal you didn’t think was achievable? What was it and how did you help your team try to achieve it? Were you successful in the end?
13. Can you tell me about a time when you had to mend a broken relationship with a colleague?
14. How do you know if your users are satisfied with your product?
15. How do you prioritize among competing features?
16. Describe the most significant, continuous improvement project that you’ve led. What was the catalyst for this change and how did you go about it?
17. What steps do you take when you need to conduct research to create a product or service?
18. Can you tell me about a time you had an idea that your team was skeptical about. How did you convince your team that you were right?
19. What is the most difficult problem you have solved as a product manager?
20. What approach do you take when faced with the task of handling a difficult client or customer?
21. Can you share a time when you received constructive criticism from a manager that you didn’t agree with?
22. When was the last time you solved a problem that had multiple possible solutions? What approach did you take?
23. Can you share a product you’ve built and why you’re proud of the way it turned out?
24. Can you provide an example of when you had to analyze a large amount of data and what insights you were able to come up with?
25. Tell me about a time you were trying to understand a problem on your team and you had to go down several layers to figure it out. Who did you talk with and what information proved most valuable? How did you use that information to help solve the problem?
Amazon Estimation PM Interview Questions
26. What is the market size of toilet paper in the United States?
27. You have a grocery delivery service that delivers food within 24 hours. How many trucks would you need to operate it?
28. Tesla claims it will make auto garage shops obsolete due to zero maintenance. Can you estimate how many jobs will be impacted in the United States in five and 10 years?
29. How much time is spent waiting per day for a real human in automated systems in the United States?
30. How many reviews are left on Amazon on a given Monday?
31. How many elevators should an average office building have?
32. How would you estimate purchase order abuse in Amazon? How would you solve it?
33. How much does a driverless truck cost?
34. How many hexagons are there on a football?
35. How would you estimate the number of new users Amazon gets in a day?
Amazon Product Design PM Interview Questions
36. How would you design a library for the future?
37. What new skill sets would you roll out in Alexa? Why?
38. For a retail store, users are frequently complaining about long queues during check out. What strategy would you use to improve the experience in the short term and long term?
39. You are a new PM at Google Pay. Can you share a feature for paying credit card bills?
40. How would you design a loyalty program for a search engine competing with Google and Bing?
41. How would you design a feature to reduce Amazon’s order return rate?
42. How do you design a home automation system?
43. What steps would you take to design a video conferencing application like Zoom?
44. How would you design Alexa for blind people?
45. How would you design a post-coronavirus supermarket?
46. How would you design a test to measure the success of using a gift card promotion to get Prime members to download the Prime mobile app?
47. How do you validate your product design?
48. How would you design a bicycle renting app for tourists?
49. How would you prevent fake products from making their way to the Amazon marketplace?
50. Can you design a product for Amazon to fight COVID-19?
For guidance on how to answer these questions, visit the “Amazon Product Manager Interview Questions” section of our website. There are nearly 200 questions for your review, along with hundreds of potential answers.
Amazon Product Strategy PM Interview Questions
51. Evaluate the upsides and downsides of building a super app — an app having all major B2C features including entertainment, e-commerce, food ordering, hotel booking, cab booking, chat, holiday planning, gaming, med ordering, service booking, etc.
52. How would you sell live plants on Amazon?
53. How would you determine if a specific block in your neighborhood is suitable for a new grocery store?
54. Imagine you’re a PM at Amazon and you’re working on a partnership with Facebook that has the goal of leveraging FB’s friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.
55. How do you create a product roadmap?
56. Amazon is planning to expand its operations to Tier 1 and Tier 2 cities. They have observed that users don’t trust the brand. What should they do to build trust with the user base?
57. How will you reduce Paypal’s operating costs by 50%?
58. How would you monetize Wikipedia?
59. If you are a Chief Product Officer for YouTube, how would you explain the product to someone? What are the top three metrics you would keep track of?
60. Compare Amazon Prime, Netflix, and Hotstar. Which is your favorite and why?
61. Should Amazon offer “Amazon Prime Lite,” which offers just a few perks of Amazon Prime at a fraction of the cost? If the answer is yes, what would you include in Prime Lite, and how much should it cost?
62. Should Amazon cut its affiliate rates?
63. Define a strategy for a loyalty program for Google Pay.
64. How would you decide on the price of Amazon Prime?
65. Do you recall a process change you suggested that became a norm within your team or company later on?
66. How would you design an online map that would help navigation inside a building?
67. How would you Improve customer revenue for Amazon?
68. You are PM at Amazon and you are asked to change the pricing for the Prime membership. How would you go about it?
69. Design a product to improve diners’ experiences at restaurants after they finish the meal.
70. Should LinkedIn add a Video Feed feature?
71. How can you increase Amazon’s revenue (focus on the e-commerce space)?
72. Amazon is thinking of building a social network feature into its product. Choose either pros or cons and state your case.
73. You are the founder of a credit card startup. What are the different growth metrics you would track in the early days?
74. Amazon Prime is considering launching a variant of its video streaming service for senior citizens (60+yrs). What parameters will you study to understand whether it will be successful to launch their product for this segment? How will you conclude whether it will be a success?
75. You are a platform PM for AWS. There is a new third-party platform that is becoming really popular in integrating with existing cloud platforms to improve the load balancing of app traffic. What metrics and goals would you consider in the build/buy decision?
76. How would you Improve customer acquisition for Amazon?
77. Define a strategy for Netflix to compete with Amazon Prime and Disney+ Hotstar to adopt to users in the Indian OTT market.
78. How would you Improve customer activation for Amazon?
79. How would you Improve customer retention for Amazon?
80. How would you Improve customer referral for Amazon?
81. Would you consider Amazon and Intuit to be competitors?
82. You are a new PM on the Alexa team. You are asked to come up with a Product Strategy for the next few years. What would you do?
83. A new product video review feature, which increases sales, can be rolled out now with 2-hour video processing turnaround or 6 months later with instant processing using Machine Learning. Would you roll it out now or later?
84. What do you think is Amazon’s challenge right now?
85. Write about a judgment call you’ve made recently that couldn’t be analyzed.
86. You are the product manager for Amazon Quality and Logistics team and want to reduce customer returns. What would be your process and what would you build?
87. What data analysis will you perform to launch a new physical product?
88. Tell me about an Amazon product marketing strategy.
89. How do you price a new tier for Amazon S3?
90. You are eating in your company cafeteria and someone taps you on your shoulder. It’s your CEO asking you what the company should do next. What would you do?
Amazon Leadership and Development PM Interview Questions
91. How do you make sure you keep improving as a PM?
92. Tell me about a time you disagreed with engineering and what the outcome was.
93. Why did you choose product management as a career?
94. Tell me about a product you managed from idea to launch.
95. Tell me about a time you have had to drive change.
96. How will you manage a team where team members are more experienced than you and hence don’t respect you?
97. Tell me about a time you overcame a difficult challenge.
98. How will you deal with a talented but abrasive manager?
99. How many people report to you? What is your leadership style?
100. How would you approach your boss two days before launch and tell him that you are not ready?
101. How do you define a good PM vs. a bad PM?
What To Do If You’re Stumped in an Amazon PM Interview
There’s no easy way to put it: Amazon product manager interviews are challenging. That’s why it takes so long to prepare. But even if you prepare for months on end — or longer — there’s no guarantee that you’ll breeze through the interview. You could soon find yourself stumped by a question.
The first thing you should do is remain calm. Don’t panic just because a question catches you off guard. Keep your cool so you can quickly consider the best path forward.
Don’t hesitate to ask for a minute. You’re programmed to want to answer interview questions as quickly as possible. And while that’s your goal, it’s not required. It’s perfectly acceptable to say “give me a minute to think about that” or something similar. You can then take 30 seconds or so to gather formulate an answer.
Practice makes perfect, but you could still run into an interview question that stumps you. Don’t let this derail the entire interview. Instead, use one of the ideas above to work through this.
We’ve answered some of these questions above, but for more answers visit our Amazon product manager interview questions page here. Our community has shared nearly 200 questions that were asked to them in an Amazon PM interview.
Now that you have a better idea of what to expect in an Amazon product manager interview, it’s time to prepare. In addition to practicing answering the above questions, consider signing up for our group practice and/or mock interview services.
Amazon PM job openings are competitive, but that’s no reason to sit back and watch someone else land your dream position. Instead, devote yourself to preparing for every aspect of your interview. A high level of confidence can do wonders!
Ready to land your dream PM job? Join our community to learn how to ace your interviews and more!
- 5–6 hours: read a book such as Cracking the PM interview or Decode & Conquer and pay particular attention to the frameworks/structure used in different types of questions.
- 2 hours: prepare a set of personal stories to answer behavioral questions. ...
- 3–5 hours : study 6–7 different products deeply.
Our Project, Program, & Product Managers work to help our teams set realistic goals, and then keep everything focused on those goals until the finish line. Some of our Project, Program, & Product Management positions: Program Manager. Technical Program Manager.
- Tell me about yourself. ...
- Can you tell us about the last project you worked on? ...
- Tell us about a time something went wrong in a project you were managing. ...
- How do you prioritize tasks in a project? ...
- What was your most successful project? ...
- What's your experience with budget management?
It's all about Amazon's leadership principles. The most important thing to do when preparing for an interview is to do extensive research on the concepts and to know when and where to bring them up. You should be able to include at least two examples to back up why you embody each leadership philosophy.How do I ace my product manager interview? ›
5. Do mock interviews
- 5.1 Practice by yourself. ...
- 5.2 Practice with peers. ...
- 5.3 Practice with experienced PM ex-interviewers.
To be blunt, product interviews are hard and the process is long. Be prepared to spend 3 – 6 rounds of multiple 1+ hour interviews whether you're applying for an APM position or a regular Product position.How much does a L8 make at Amazon? ›
💰 $234k - average Amazon Product manager (L8) salary [updated 2022] | Candor.Is it hard to get a product manager job at Amazon? ›
They have a unique culture, and they work hard to find candidates that fit in the company. However, with so many employees, getting a job there is not entirely impossible.What is the level of Sr pm at Amazon? ›
Amazon Product Manager Levels
Below are the Product Manager Levels at Amazon: L5 - Associate Product Manager. L6 - Senior Product Manager. L7 - Principal Product Manager.
“I decided to apply for a product manager role with this organization because I'm attracted to the company culture. After looking into the company for a bit, I came to the understanding that you value putting quality products on the market, and you're looking for someone who also values the customer.
In short, a product manager's job is all about solving problems for people. If your life has led you to creative thinking, problem-solving, and curiosity, it's quite possible product management is the perfect career choice and you'd be a perfect fit for a role where you can practice, learn and grow a ton.What is the star technique in interviews? ›
The STAR method is a structured manner of responding to a behavioral-based interview question by discussing the specific situation, task, action, and result of the situation you are describing.How many rounds is an Amazon manager interview? ›
Amazon Program Manager Interview Process
The interview process for Program managers consists of 4 main rounds.
Amazon's Behavioral Interview Is Tricky And Challenging
Engineers applying to positions across the board go through a mandatory behavioral interview where they're assessed on a bunch of behavioral aspects. The questions are usually around Amazon's 14 leadership principles that the company values deeply.
There are four Amazon interview rounds. In this four-round Amazon interview process, each round lasts for 1 hour. Each round will begin with five minutes of introductions. You will have a 50 minutes interview.How do I sell a pen? ›
- Ask the interviewer about their job. ...
- Establish a link between the interviewer's job and the product. ...
- Highlight the emotional value of the product. ...
- Convince them that they need the product. ...
- Close the deal by selling them the product.
The interviewer will want to understand how your past product management experience will translate into the new position. Expect to discuss common product management topics, such as setting strategy, creating product roadmaps, managing releases, gathering ideas, and defining features.How long are Product Manager interviews? ›
Each interview will last 30 to 45 minutes. Most of the interviewers you meet will be product managers, but occasionally you might also interview with an engineer who will assess your technical skills and ability to communicate with developers.Are pm exercises worth it? ›
I found PM Exercises very helpful for seeing a wide range of questions that helped me practice and get feedback from others. With all the practice and feedback that I received, I was able to land a PM job at Google. Thanks for running such a great platform. I used PM Exercises to prepare for my PM interviews.Who is a good fit for Product Manager? ›
The easy answer to this question — “What makes a great product manager?” — would be a list of skills. A long list that would include: subject matter expertise, outstanding communication skills, market knowledge, leadership ability, innovativeness, strong researching skills, the ability to think strategically, etc.
It's therefore no surprise that landing the role as a Google PM is extremely difficult. In fact, the Google Associate Product Manager (APM) program haws a 0.55% acceptance rate. That's where Google product manager interview prep can help you stand out among the sea of other candidates.Is L7 a good level at Amazon? ›
Level 7 is mid-to-senior level at Amazon. I have known plenty of CTOs, VPs, and directors at other companies who ended up at Level 7 at Amazon. It's what I call “job title deflation at Amazon.” However, the pay at level 7 is very competitive.How much does an L10 make at Amazon? ›
💰 $234k - average Amazon Engagement manager (L10) salary [updated 2022] | Candor.What does L7 at Amazon mean? ›
In term of job title, Level 7 manager has "Sr. Manager" in their job titles, and level 7 individual contributor has the word "principal" in their job titles (e.g. Principal Product Manager, Principal Software Development Manager, etc.) Job title: Sr.Should I be a PM or SWE? ›
If writing elegant code is your true passion, then becoming a SWE is the way to go. On the flip side, if you want more variety and wish to take on tasks beyond software development, then the PM role would likely be a better fit.How much do Faang product managers make? ›
The average senior product manager salary is is around $146,000/year. Senior Product Managers at FAANG companies can be paid $250,000+/year and will almost always be offered stock options packages between $40,000 - $200,000/year.Does Amazon hire product managers? ›
Amazon hires both Product Managers and Technical Product Managers, depending on the requirement of the product. If you're preparing for technical interviews, check out our interview questions page and salary negotiation ebook to get interview-ready!What is level 7 salary at Amazon? ›
As of Oct 26, 2022, the average annual pay for an Amazon Level 7 in the United States is $51,530 a year.Is Level 6 high at Amazon? ›
You can work at Amazon level 6 only if you have like 8 to 10 years of experience. This level has a higher salary range. For example, if you are a business development at level 5, you would earn $211K, but if you are at level 6 as a business development you would earn 309K.What is Amazon L6 salary? ›
|Sr Technical Program Manager, Whole Foods Market Engineering Services, WFMES (L6)||Amazon.com, Inc.||$105K-$153K|
|Software Development Manager L6, Whole Foods Market Website and Services||Amazon.com, Inc.||$49K-$76K|
|Americas Sales Operations Lead, US-SMB (L6)||Amazon.com, Inc.||$116K-$171K|
Answer “what is your greatest weakness” by choosing a skill that is not essential to the job you're applying to and by stressing exactly how you're practically addressing your weakness. Some skills that you can use as weaknesses include impatience, multitasking, self-criticism, and procrastination.What skills do you need for product management? ›
- Critical Thinking and Analytical Skills.
- Leadership Skills.
- Practicing Empathy.
- Problem-solving Skills.
- Time Management Skills.
- Effective Communication skills.
- Show how your professional goals and the job you're applying for align.
- Focus on the skills you want to learn and get better at.
- Don't get too specific with job titles or time frames.
- Never say “I want your job,” “I don't know” or “Not here!”
It identifies the three primary areas of focus for product management, namely: Product discovery. Product Planning. Product Development.What is the difference between project manager and product manager? ›
While a product manager sets the vision, goals, and business trajectory of a product, a project manager leads the many projects to make those goals a reality. So if the product manager is a strategic thinker, the project manager is more of a doer.Do product managers need to code? ›
Product Managers are not required to have coding skills. On the other hand, having a basic understanding of programming languages and technical principles may help a PM do his or her job well. There are plenty of free technical resources a PM can refer to if he or she wants to learn more about specific coding skills.What are the 4 steps in STAR? ›
- Situation: Set the scene and give the necessary details of your example.
- Task: Describe what your responsibility was in that situation.
- Action: Explain exactly what steps you took to address it.
- Result: Share what outcomes your actions achieved.
- Tell me about a time when you were faced with a challenging situation. ...
- Do you usually set goals at work? ...
- Give me an example of a time you made a mistake at work.
- Have you ever faced conflict with a coworker? ...
- Tell me about a time when you handled the pressure well.
WHAT'S YOUR GREATEST ACHIEVEMENT? - YouTubeIs it hard to get hired at Amazon? ›
Fewer than 2% of applicants get hired at Amazon.
If you're wondering how to get a job at Amazon, the key is preparation. Know what you want to do, know which program you want to be a part of, know Amazon's 14 leadership principles, and know what Amazon is looking for in a candidate early on.
Amazon equates years of experience with each level as follows: Level 4: 1-3 Years of Experience. Level 5: 3-10 Years of Experience. Level 6: 8-10+ Years of Experience.What is SPS in Amazon? ›
The Selling Partner Support (SPS) Associate acts as the primary interface between Amazon and our 3rd party sellers, providing phone and/or email support governed by internal service level agreements.What is an L5 at Amazon? ›
SDE II (L5): This is also a software engineer role, but more senior generally ranging from three to ten years of industry experience. You will be responsible for larger components, sets of features or mid-tier applications. This level still works closely with design and product to strategize forward.What is the final round of Amazon interview? ›
Onsite interviews are the final rounds of Amazon interviews. Before the onsite, you have to get through 2-4 screening interviews. These rounds last for 45-60 minutes each and do not happen on the same day. Once you crack all these screening tests, your onsite interview will be scheduled.Does Amazon call your references? ›
If your role is above L5, Amazon usually requires one or two reference checks, sometimes more for senior roles. These are conducted by the HR manager or hiring manager over the phone and last about 15-20 minutes.Does a 3rd interview mean I got the job? ›
If you're called in for a third interview, that's a great sign—it indicates that your previous conversations went well, and you are on a shortlist of job applicants. A third interview is used to ensure the candidate is a good fit for the job.Do Amazon recruiters call reject? ›
Some recruiters reject by email, but some do it by phone, especially if they care about giving you a good impression about the company. I think most people who did well enough to get to the next stage of the process would get a phone call. But it can go either way, so you just have to wait and see.How do you get selected for Amazon interview? ›
- Step 1: Pass the resume screening. ...
- Step 2: Pass the screening call. ...
- Step 3: Pass the Amazon online assessments. ...
- Step 4: Pass the videos interviews. ...
- Step 5: Pass the writing test. ...
- Step 6: Pass the “Loop” (on-site) interviews. ...
- Step 7: Pass the hiring committee reviews and get the offer.
|Publisher||CareerCup; 1st edition (December 2, 2013)|
|Item Weight||1.08 pounds|
- step 1Learn Product Management Fundamentals. ...
- step 2Get Familiar With the Product Management Process. ...
- step 3Study Your Line of Business and Industry. ...
- step 4Develop Your Own Projects to Build Product Skills. ...
- step 5Create a Portfolio to Showcase Your Work.
- Working cross-functionally,
- Developing product vision,
- Creating product personas,
- Building product road maps,
- Communicating with stakeholders.”
- Books. ...
- Understand different question types and frameworks. ...
- Guided Practice/ Internalise frameworks. ...
- Solo (unguided) practice. ...
- Mock interviews.
It's a good introduction to the product manager role
Rather, many readers find it to be a more complete resource for those who want to learn about the industry and how to get a job as a product manager. One Amazon reviewer said: “Must-have book for anyone looking for a PM role.
- Understand career progression for your role.
- Understand the vision of the company and product.
- Understand the project/product for which they are hiring you.
- Understand high-level roadmap.
- Understand team culture and ways of working.
- Understand how they calculate the success and failure of their apps/products.
- What is the strategic vision for this product?
- How do you develop your product roadmap?
- How does product management work with executive leadership?
- What type of customer research do you conduct and how often?
- What do your customers say they love most (and least) about the product?
Product Manager Work Environment
A product manager's work environment can be hectic and stressful. This management position requires you to conduct decision-making, problem-solving, and management tasks.
To put it simply - a lot! Depending upon the organization you end up working with, Product Management is one of the highest-paying jobs in the corporate world. An Indian MBA graduate can earn a median base salary of ₹ 15.2 lakhs per annum, excluding other salary components like bonuses. But this is just an overview.Is product manager a senior role? ›
A Senior Manager, product management leads product managers while coordinating with engineering, marketing, sales, and other teams within a particular organization. They develop the product requirements and roadmaps and incorporate feedback from customers into the product strategy.Where do you see yourself in 5 years for product manager? ›
Or you could offer a response that runs along these lines: “I've enjoyed managing a direct report in my current role. So in the next few years, I see myself enhancing my leadership and management skills, developing as a mentor and supervisor, and putting myself in a position where I can lead a growing team.”What excites you as a product manager? ›
The most exciting part of product management role is the control and ability to make a difference to a customer's pain point. Seeing the feature I build; getting to life and used by customers is the most satisfying and thrilling part of the product management.
While a product manager sets the vision, goals, and business trajectory of a product, a project manager leads the many projects to make those goals a reality. So if the product manager is a strategic thinker, the project manager is more of a doer.Is Google pm interview hard? ›
It's therefore no surprise that landing the role as a Google PM is extremely difficult. In fact, the Google Associate Product Manager (APM) program haws a 0.55% acceptance rate. That's where Google product manager interview prep can help you stand out among the sea of other candidates.How long are product manager interview process? ›
Each interview will last 30 to 45 minutes. Most of the interviewers you meet will be product managers, but occasionally you might also interview with an engineer who will assess your technical skills and ability to communicate with developers.How do I prepare for Google senior product manager interview? ›
- Test your design abilities.
- Assess your decision-making ability related to the product.
- Evaluate your personality with behavioral questions.
- Test your ability to work with numbers, data, and technical skills concepts.